The modern day busy parent tries to compensate for his or her lack of time for his or her children by investing a great deal on education. Thus, it is not a surprise how many of such parents move mountains just to provide their kids entertaining products that not only encourage play, but also instill discovery and learning.
Makers of toys worldwide recognize this growing trend and are, consequently, coming up with new and improved lines of children’s educational toys and games almost every month. What was once limited only to specialty toy and game shops, educational toys and games are now a staple in every children’s oriented stores around the world, even at general mass retailers, like Wal-Mart and K-Mart.
Statistics show that the sales of toys and games have declined over the years. However, educational toys have been on the rise, as more parents opt to purchase products that would give them the most value for their money, as compared to, say, buying Bratz dolls and Hot Wheels.
The record for educational toys was broken in the Holiday season of the year 2000, when toy maker LeapFrog’s LeapPad Learning System electronic reading toy became the bestselling children’s game of the time, helping the company boost its sales by a whopping 120 per cent!
LeapFrog’s success paved the way for other major and small toy makers to come up with educational toys of their own. Jakks Pacific, under its Child Guidance brand, released its own line of children’s educational toys and games following a deal with Baby Genius. Hasbro released its Baby Einstein line and unveiled its preschool units, namely the Baby Einstein Company and Playskool. These new toys encouraged children to dabble in art, music, different foreign and local languages, and even poetry.
The strong demand for educational toys and games for children has urged major retailers, like Toys “R” Us, to allocate shelves upon shelves for these kinds of toys. And because more and more households are transforming into two-income families, it is likely that the demand will grow further as parents seek products that would try to fill their absence during their children’s formative learning years.
With the rise in demand, it won’t be a surprise when the price tag that comes with these educational toys and games will also decrease as the years pass. Right now, these kinds of toys are still a little expensive (though it hasn’t stopped most parents from buying them). In the future, due to the overwhelming interest, educational toys and games will be accessible to everyone.
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