How To Choose The Right Social Media Platform For Your Business

Social media platforms are a dime a dozen nowadays with each having their own pros and cons. There’s the king of social media, Facebook, the king of videos, YouTube, and so many others. But, how do you know which one is the best for your business? What’s your goal? It’s important to define what your main goal on social media is. Are you planning to expand your audience? Are you trying to drive more traffic to your website? Are you trying to generate more sign-ups to your mailing list? Are you planning to use it as a communication channel for your customers? Once you’ve identified your primary goal, you can then narrow down the best platforms to promote your brand …

Tops Ways Guest Blogging Can Grow Your Online Audience

One of the single most important ways for you to grow your blog audience and increase traffic to your website is guest blogging. Guest blogging has become an excellent way for businesses to connect with new readers and get your name out. There are three reasons why guest blogging is such a crucial strategy for every company to build their influence online and increase traffic to their site. It Builds Relationships All bloggers need high-quality content. When you are a good guest blogger, you can add value to another person’s blog, which will result in building relationships with other bloggers. A large percentage of the conversations that are happening on the Internet come from bloggers, especially on social media sites …

Do this to maximize your Twitter reach

One of the most interesting and confusing concepts in social media marketing involves the idea of reach. How do you define this? How do this benefit businesses? How does this help you make more money online? Let’s get real here. The main reason why you’re even doing social media marketing in the first place is you want to make money. That is the bottom line. It’s all about the profit motive. There’s no shame in that game. It’s perfectly okay to admit this. Unfortunately, a lot of people are so excited about social media marketing, that they basically get confused about reach and sooner or later they equate it with traffic. Bad move. This is very different from traffic. It …

Not all hashtags are created equal

A lot of people are under the impression that just because they reverse engineered their competitors’ hashtags on twitter that they’ve got it made. I can understand why people think this way. It is definitely so much easier if things worked out this way. Can you imagine just looking for your competitors, finding their tweets, paying attention to their hashtags and copying and pasting the same tags to your stuff? It would be great be great if things actually worked that way. Unfortunately, things that look so simple on paper are actually quite complicated when the time comes for you to implement them. Hashtags is one of these things. You have to understand that hashtags help stuff get found om …

The worst way to engage on Twitter

What is the worst way to engage influential users on Twitter? You may be surprised. A lot of people think that when you praise somebody or flatter them in some way, they would look at this as a positive thing. In reality, the opposite is true because when you do that, you’re not really separating yourself from the crowd. If you think about it, if you were in a highly competitive niche, people who have managed to build a massive brand probably get messaged all day, every day. The vast majority of those messages are garbage. They’re basically being told how much of a genius they are or how awesome their posts were. Well, here’s the problem. Since everybody else …