Do this to maximize your Twitter reach

One of the most interesting and confusing concepts in social media marketing involves the idea of reach. How do you define this? How do this benefit businesses? How does this help you make more money online? Let’s get real here. The main reason why you’re even doing social media marketing in the first place is you want to make money. That is the bottom line. It’s all about the profit motive. There’s no shame in that game. It’s perfectly okay to admit this. Unfortunately, a lot of people are so excited about social media marketing, that they basically get confused about reach and sooner or later they equate it with traffic. Bad move. This is very different from traffic. It …