Do this to maximize your Twitter reach

One of the most interesting and confusing concepts in social media marketing involves the idea of reach. How do you define this? How do this benefit businesses? How does this help you make more money online? Let’s get real here. The main reason why you’re even doing social media marketing in the first place is you want to make money. That is the bottom line. It’s all about the profit motive. There’s no shame in that game. It’s perfectly okay to admit this. Unfortunately, a lot of people are so excited about social media marketing, that they basically get confused about reach and sooner or later they equate it with traffic. Bad move. This is very different from traffic. It …

How to engage influencers on Twitter

If you’ve gone through the very difficult process of figuring out who’s who in your niche on Twitter, the next step is engagement. I cannot emphasize looking for the right people enough. If you engage the wrong people, you will be wasting your time. It doesn’t matter how positive their reception of you is. If they’re the wrong people, then they’re not going to do you any good. You have to make sure that you truly grasp this. Next, once you are in front of the right eyeballs, what do you do? How do you engage influencers on Twitter for maximum benefits? Here’s how you do it. Post high quality niche content first Before you engage in highly influential people …

How to spot real influencers on Twitter

Make no mistake, it’s very easy to get excited to get influencer marketing. After all, these people already have an inside track into the people you’re trying to reach. For some time, they have established a community around their content. These are people who are truly interested in what these influencers have to say. This did not come easy. This definitely did not happen overnight. They had to produce a lot of niche specific content to draw these followers from all over Twitter. When you reach out to these influencers and develop a working relationship with them, you get to leverage whatever brand they have managed to produce. That’s really what’s going on. This is tremendous because you don’t have …

How to reverse engineer content for tweets

A lot of people are under the impression that if they want to be successful at twitter, that they have to come up with 100% original tweets. I’m telling you, if that’s your thinking, you were well on your way to failure. That’s not the way the game is played. If you don’t believe me, look at the most successful Twitter accounts in your niche. What do they all have in common? I’m willing to bet that the vast majority of their tweets are actually retweets or third-party content. This is not a fluke. This is not an accident. This is part of a winning strategy. It must be very clear to you that if you are to invest a …

Should you invest in an auto-tweet tool?

There are all sorts of tools out there that enable you to publish tweets pretty much around the clock. While you are able to do this, it doesn’t necessarily mean that you should do this. The return on investment might not be there. Sure, you can technically post stuff at one in the morning, but if nobody is going to be around at that time, it doesn’t really make much sense to publish at that time. What you should focus on are your statistics. Your statistics should be clear. Like with everything else in life, the Pareto principle applies. The Pareto principle states that a minority of actions account for the majority of results. Similarly, the minority of people account …