How To Choose The Right Social Media Platform For Your Business

Social media platforms are a dime a dozen nowadays with each having their own pros and cons. There’s the king of social media, Facebook, the king of videos, YouTube, and so many others. But, how do you know which one is the best for your business? What’s your goal? It’s important to define what your main goal on social media is. Are you planning to expand your audience? Are you trying to drive more traffic to your website? Are you trying to generate more sign-ups to your mailing list? Are you planning to use it as a communication channel for your customers? Once you’ve identified your primary goal, you can then narrow down the best platforms to promote your brand …

Tops Ways Guest Blogging Can Grow Your Online Audience

One of the single most important ways for you to grow your blog audience and increase traffic to your website is guest blogging. Guest blogging has become an excellent way for businesses to connect with new readers and get your name out. There are three reasons why guest blogging is such a crucial strategy for every company to build their influence online and increase traffic to their site. It Builds Relationships All bloggers need high-quality content. When you are a good guest blogger, you can add value to another person’s blog, which will result in building relationships with other bloggers. A large percentage of the conversations that are happening on the Internet come from bloggers, especially on social media sites …

Creating hashtags #testyourhashtags

By creating your own hashtags you can drive organic traffic to your website and target your audience. It’s important to make the most of this marketing strategy and get with the times, as they carry a lot of weight in social media marketing now. #hashtagresearch Do some research. There are many sites that will search across many social media sites and show you posts with the hashtag in. The aim for you is to create relevant hashtags that aren’t in use as well as using ones that are. Take #testyourhashtags as an example. I used a site called Hashatit.com and searched for this hashtag, surprisingly there were no results. That’s not a bad thing though. Consider that if there are …