Should you invest in an auto-tweet tool?

There are all sorts of tools out there that enable you to publish tweets pretty much around the clock. While you are able to do this, it doesn’t necessarily mean that you should do this. The return on investment might not be there. Sure, you can technically post stuff at one in the morning, but if nobody is going to be around at that time, it doesn’t really make much sense to publish at that time. What you should focus on are your statistics. Your statistics should be clear. Like with everything else in life, the Pareto principle applies. The Pareto principle states that a minority of actions account for the majority of results. Similarly, the minority of people account …