When your business is a success, it’s easy to convince others to work with you. But when
you are just starting out, establishing a joint venture marketing relationship can seem
down right scary. In order to set yourself apart and attract potential joint venture
partnerships, you will have to be willing to give a little more than you will get, at least in
When seeking out potential joint venture marketing partners, you will want to reach out
to businesses with proven track records. As you are starting to build your business and
establish a strong online presence, it is best to connect with others who are experienced,
have a strong customer base, and who know how to maximize profit. If you want to be a
success, surround yourself with success!
Although it may be difficult not to, try not to get discouraged if your prospects aren’t
exactly knocking down your door to take you up on your joint venture marketing offer
just yet. It may take some time before you find someone who is willing to team up with
you and take a chance on your business. But you can increase your chances by making
them a great offer.
For instance, a well-established, successful online business owner would never settle for
less than 50% of all joint venture profits. While they may have a good reputation on their
side, potential partners may be looking for more. That’s where you come in. As a newbie,
you can make an offer that may not be as financially lucrative for you, but may be worth
the hit in order to connect with successful business owners in your industry and gain
visibility and exposure.
Maybe offer a 60/40 deal, offering your potential partners a
bigger piece of the profits. Think of it as an investment. You will gain valuable advice,
build strong relationships, grow your list and increase your customer base. That is worth
far more than cold hard cash for the new online business owner. Your business will be a
bigger success because of it and you will be a better business owner for it.
Also, seek the advice of your potential partners and industry peers. While they might not
all be ready to take a chance on you, it will be beneficial to introduce yourself to them.
Let them know who you are what you do and how you look forward to being as
successful as they are. Not only will they appreciate the compliment (who doesn’t, right?)
but they will surely remember you when your business takes off. And who knows, maybe
then they will be asking you for a favor!
That’s why it is also very important not to burn
any bridges. Even if you don’t exactly receive the warmest reception or kindest response
to your joint venture marketing query, make sure you do not react in a way that is
unprofessional. Take the high road and thank those who respond to you, good or bad.
You never know when your paths might cross again and you will want to maintain the
highest level of professionalism possible as you establish and continue to grow your
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