11 – How to Use the Web to Increase Trade Convention Traffic & Revenue

As soon as you decide to display at an exhibition, you have the opportunity to promote your company’s site, increase your visibility on the Internet, and likewise utilize the Web to sell your service or products.

Clients who prepare to go to a trade convention often want to know the methods of maximizing their exhibition look on the Internet. Your trade convention display marketing efforts can absolutely take advantage of increased traffic to your website.

By utilizing the Web you add another dimension to your exhibition display previously, during and after the exhibition.


What are the methods the Internet can increase your exhibition marketing efforts?


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Here’s a concept for your site exposure:
By without delay posting your trade convention participation on a separate trade show web page on your business’s site, you acquire increased presence due to search engines crawling your site for news of a specific exhibition.

By putting a page on your website with information such as your booth number, a map of the trade convention floor, a photo of your booth, you will acquire traffic by making it easier for your potential customers and clients to discover you. If your page is online early enough, at least two months and even much better four months prior to the show you’ll bring in additional traffic, as the online search engine will crawl and index your brand-new show page and return the link to a search like “CES XYZ Business”.


Post your news on a separate websites on your site ideally four months prior to the tradeshow to offer the search engines time to crawl your website.

Some business simply offer a link from their site home page directly to the site of the exhibition. They miss out on the opportunity to promote their business’s site and offer info to the site visitor.



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A much better method to go is to make a trade program recommendation on your site such as: “We’re displaying at the Customer Electronics Program in January 2006. Search Engines will offer your company web page a greater ranking when searching for the particular trade program where you prepare to show.

When service executives search for the CES Program, your business trade reveal web page will be high on the search engine ranking list.


Another Web tool is making use of e-mail marketing to help you sell your product or services. Email targeted, industry- particular consumer prospects an invite to your trade show display.

Offer your client prospects an incentive to visit your trade convention booth, such as providing half of a gift discount coupon via e-mail and inquire to get the other half at your booth for their special reward.

Everyone enjoys to get a present and this technique develops qualified traffic to your booth.


You may also wish to use free Web service at your exhibition cubicle. By supplying tired trade show attendees an important service, you have them pre-disposed to appreciate your business and its showcased services and products.

Be sure to speed up sales to your customer potential customers by following up with emails the day after the show.


Of course you have made sure your email list is refined from a firmly evaluated base. This strategy simplifies the sending of personalized e-mail messages to your extremely certified cubicle visitors.

By integrating high tech techniques with face-to-face trade convention direct exposure you are able to attract your consumer prospects on a variety of levels that strengthen your company’s existence.



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Clients who prepare to attend a trade program typically want to know the techniques of maximizing their trade program look on the Web. By using the Web you add another dimension to your trade reveal display in the past, throughout and after the trade show.


Some business merely provide a link from their site house page straight to the website of the trade show.

A much better way to go is to make a trade show reference on your site such as: “We’re showing at the Customer Electronic Devices Show in January 2006. When business executives search for the CES Show, your business trade reveal web page will be high on the search engine ranking list.



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